Overview

Graduate with 3 Awards: MBA + CMI Level 7 Certificate + Chartered Manager Status

Delivered by Accra Business School | University of Gold Coast
One Programme. Three Awards. Infinite Impact.
Lead Brands. Tell Stories. Drive Growth.

In today’s digital-first world, successful leaders know how to shape perception, create engagement, and drive brand value. The University of Gold Coast’s MBA in Marketing & Communication is the springboard for professionals ready to master strategy, media, creativity, and influence. This programme now comes with the added advantage of a CMI Level 7 Certificate in Strategic Management and Leadership Practice (UK) and Chartered Manager Status, giving you three qualifications that strengthen both your academic and professional profile.

Added Value of CMI Recognition

By aligning the MBA modules with the CMI Level 7 framework, graduates leave with not only an MBA but also professional leadership awards recognised in the UK and globally. This enhances employability, demonstrates leadership competence, and provides a direct pathway to becoming a Chartered Manager, the highest professional recognition for managers and leaders.

WHY CHOOSE THIS PROGRAMME ?

3 Recognitions: On completion, students earn the MBA degree, the CMI Level 7 Certificate, and Chartered Manager Status. These are UK-recognised leadership awards that signal advanced professional competence.
• Fast-Track Career Progression: The MBA is designed for completion within 12 months, enabling you to quickly return to your career with advanced skills and an internationally benchmarked qualification.
• Blended Delivery: Choose regular, evening, or weekend sessions.
• Flexible Payment Options: Designed for working professionals.
• Open Entry: Ideal for business and non-business graduates, creatives, and professionals.

PROGRAMME STRUCTURE

Core Modules (shared across all MBA pathways):
• Strategic Management
• Financial Management
• Marketing Management
• Operations Management
• Business Intelligence
• Organisational Behaviour and HR Management
• Ethics and Corporate Social Responsibility
• Research Methods

Marketing & Communication Specialisation Modules:
• Consumer Behaviour and Insights
• Marketing Analytics & Strategy
• Integrated Marketing Communication
• Public Relations & Corporate Communication
• Digital & Social Media Marketing
• International Marketing
• Marketing Research
• Capstone/Dissertation – launch a brand, craft a campaign, or solve a real-world marketing challenge

ENTRY REQUIREMENTS

Second Class Lower or better in any recognized degree (business or non-business)
Third Class degree holders with relevant experience and an interview
Professional and international qualifications – require GTEC equivalency with a minimum of 2 years’ of experience.

PROGRAMME CONTENT

Duration: 12 Months (Three Trimesters)
Credits: 45
Mode: Blended (In-person & Online)

Core Modules

Strategic Management
Financial Management
Marketing Management
Operations Management
Business Intelligence
Organisational Behaviour & HR Management
Ethics and Corporate Social Responsibility
Research Methods

Specialisation Modules

Consumer Behaviour and Insights
Marketing Analytics & Strategy
Integrated Marketing Communication
Public Relations and Corporate Communication
Digital and Social Media Marketing
Marketing Research

Capstone/Dissertation
Tackle a real-world marketing challenge—design a campaign, launch a brand, or build a digital strategy
that drives measurable results

CAREER PATHWAYS

• Marketing Managers, Brand Strategists, and Campaign Directors
• Digital Marketing and Social Media Managers
• PR and Corporate Communication Specialists
• Consumer Insights and Market Research Analysts
• Media Planners and Creative Agency Leaders
• International Marketing Executives