Overview

At the University of Gold Coast (UGC), we transform potential into global influence. Founded in 2010 as the Graduate School of Governance and Leadership, UGC laid the foundation for leadership education in Ghana and across Africa. As the institution evolved into the Accra Business School, we became a driver of business innovation and industry-ready education.

In 2024, we were awarded a Presidential Charter, establishing UGC as Ghana’s premier chartered Christian university—fusing ethical values, visionary thinking, and practical impact. Our celebrated Accra Business School delivers all postgraduate and executive business programs, preparing students for 21st-century careers and leadership in a digital, connected world. Building Leaders for the Nations. Building Brands for the World.

This modern modular programme is designed for those who would want to lead brand strategy, digital campaigns and creative communications in a rapidly changing world.

KEY INFORMATION

Three Recognized Milestones

Postgraduate Certificate in Management – Awarded after completing four core modules

Postgraduate Diploma in Management – Awarded after eight core modules

MBA Degree (Marketing and Communication) – Awarded after all core and specialisation modules plus a capstone/dissertation

Your achievements are secure at every stage – progress, pause, or accelerate as your schedule allows.

WHY STUDY THIS MBA AT UGC

Accelerated & Flexible: Complete your MBA in 12 months with modular, blended, and practice-oriented study.
Industry-Driven Curriculum: Designed with input from leaders in marketing, digital media, brand
management, and communication agencies.
Global and Digital Focus: Master digital marketing, social media strategy, analytics, and cross-cultural
communications for global impact.
Christian Ethical Foundation: Build campaigns and brands on the principles of honesty, responsibility,
and purpose.
Powerful Network: Connect with leading marketers, strategists, and communications professionals from
Ghana and across Africa.

ENTRY REQUIREMENTS

Second Class Lower or better in any recognized degree (business or non-business)
Third Class degree holders with relevant experience and an interview
Professional qualifications – requires GTEC evaluation.

PROGRAMME CONTENT

Duration: 12 Months (Three Trimesters)
Credits: 45
Mode: Blended (In-person & Online)

Core Modules

Strategic Management
Financial Management
Marketing Management
Operations Management
Business Intelligence
Organisational Behaviour & HR Management
Ethics and Corporate Social Responsibility
Research Methods

Specialisation Modules

Consumer Behaviour and Insights
Marketing Analytics & Strategy
Integrated Marketing Communication
Public Relations and Corporate Communication
Digital and Social Media Marketing
Marketing Research

Capstone/Dissertation
Tackle a real-world marketing challenge—design a campaign, launch a brand, or build a digital strategy
that drives measurable results

CAREER PATHWAYS

• Marketing Managers, Brand Strategists, and Campaign Directors
• Digital Marketing and Social Media Managers
• PR and Corporate Communication Specialists
• Consumer Insights and Market Research Analysts
• Media Planners and Creative Agency Leaders
• International Marketing Executives