Overview

Our Uniqueness

Flexible
The degree is designed for maximum flexibility, allowing busy professionals to upgrade their skills and build a powerful network, without disruptions to their commitments at work and at home. Classes are held one full weekend a month.

Accreditation & Collaboration
This Accelerated degree is an undertaking of Accra Business School and accredited is by the Ghana Tertiary Education Commission – GTEC of Ghana. Accra Business School provides academic direction while University of Gold Coast Awards the degree.

Affordable
As a social enterprise initiative in education, Accra Business School of the University of Gold Coast believes that Masters Education should not be the preserve of the privileged few. Our MSc, therefore, is one of the most affordable MSc’s in Ghana. Our flexible payment plan also ensures that you pay as you go.

Opportunities
During these 12 months, students will experience several unique opportunities to help strengthen their individual talents, challenge their mental models and preconceived limits, and build a powerful new network.

These opportunities include:
• Executive coaching delivered both in teams and individually to accelerate learning and personal growth.
• Executive conversations with current and former CEOs from globally recognized companies who share their experiences in intimate, informal dialogues with students.
• Expanded network of meaningful relationships are built within the select and highly accomplished group of students, faculty, executive mentors, and coaches.

This programme blends advanced communication and marketing theories with practical strategies, enabling students to create and implement global marketing campaigns. Core modules include international communication, marketing management, and global strategy, preparing graduates to excel in dynamic and competitive markets.

Globalization Theories, Discourse, and Practices
This module equips students with a robust understanding of the economic, political, and cultural processes of globalization. Students will explore theories and historical contexts to analyze how globalization impacts professional practice and everyday life. Through case studies and critical discourse analysis, students will develop the skills to evaluate sources and their ideological perspectives on globalization, applying these insights to their careers in communication and marketing.

International Marketing Management
This module provides students with practical and theoretical knowledge of international marketing strategies, operations, and contexts. By analyzing real-world cases, students will develop critical thinking skills and the ability to apply international marketing theories to global business scenarios, preparing them to navigate complex international markets effectively.

Marketing Management
This module integrates theoretical frameworks and practical applications to explore marketing in various contexts, including global settings. Students will analyze environmental conditions, consumer behavior, marketing strategies, and the influence of technology using case studies from Ghana and beyond. This practical approach ensures students gain the skills to design and implement effective marketing strategies in multinational enterprises.

Research Methods
This module prepares students to design, conduct, and present findings from a business research project. Students will identify workplace-based research problems, engage in literature review and data collection, and present their findings in a formal business research report. The module emphasizes applying research methodologies to real-world communication and marketing challenges.

Organizational Communication
This module introduces students to the nuances of professional communication within organizations, including businesses and not-for-profits. Students will develop their skills in creating effective written and visual communication, from advertising to reports, tailored to organizational needs. Practical exercises and critical analysis of real-world examples ensure students are equipped to enhance organizational communication strategies.

International Communication
This module explores global media systems, communication technologies, and their implications for sovereignty and access to information. Students will critically examine international media systems, the flow of communication in a globalized world, and the regulation of information. The course provides practical skills in news gathering, analysis, and strategic communication to prepare students for decision-making in international business contexts.

Global Strategy
This module provides a comprehensive understanding of global marketing strategies, focusing on market expansion, segmentation, targeting, and positioning. Students will analyze global market environments and develop strategic frameworks to identify and capitalize on global marketing opportunities. Case studies and practical applications ensure students are prepared to manage global business operations effectively.

Destination, Culture, and Heritage Marketing
This module examines the role of tourism and destination marketing in driving economic and cultural growth. Students will learn how to use marketing principles to promote destinations, create memorable tourism experiences, and enhance a nation’s image. By analyzing communication strategies in tourism marketing, students will be prepared to address challenges in this dynamic field effectively.

Professional Communication
This module focuses on the theories and methodologies of professional communication in written and oral formats. Students will develop skills in analyzing communication events, creating persuasive texts, and advising on best practices. By applying theoretical concepts to real-world scenarios, students will enhance their abilities as professional communicators in various contexts.

Current Issues in International Business
This module explores the interplay between trade liberalization, economic integration, and globalization. Through case studies and theoretical analysis, students will examine the roles of key actors in international business, the ethical challenges they face, and the contextual factors shaping the global business environment. This prepares students to critically assess and navigate contemporary international business challenges.

Leadership Theory and Practice
This module examines the concept of leadership in organizational and cultural contexts, exploring major theoretical developments and their application in practice. Students will reflect on real-life leadership challenges, including ethics, gender, and culture, and develop insights into effective leadership strategies. The module prepares students to lead with integrity and adaptability in diverse professional settings.

Project Management
This module equips students with the tools and techniques needed to plan, manage, and deliver projects successfully. Topics include project lifecycle, scope management, risk assessment, and team management. Students will learn to achieve project objectives on time, within budget, and to the required quality standards, preparing them for leadership roles in project-based environments.

Digital Marketing Essentials
This module provides an in-depth understanding of digital marketing strategies, focusing on social media platforms, online advertising, and consumer interactions. Students will explore emerging topics in e-commerce, mobile marketing, and social media technologies, gaining practical skills in building and tracking effective digital marketing campaigns. This ensures students are prepared for the rapidly evolving digital marketing landscape.

ENTRY REQUIREMENTS
● Holders of a good first degree of at least 2nd class lower division or its equivalent from a recognized institution in the relevant areas.
● Possess a minimum of 2 years’ work experience for applicants who have at least 2nd class lower division in a non-related area.
NB: All foreign qualifications and certificates will be subjected to GTEC assessment and approval

REQUIRED DOCUMENTS
For entry into the MSc Communication and International Marketing Course, applicants should provide the following documents
● Copy of Original University certificate (1st Degree)
● Copy of Original Transcript
● Copy of any National ID card e.g. Passport, Voter ID etc
● Current CV showing at least 2 years working experience.
● Two passport photographs

TUITION FEES

Total: GHc 21,000
Monthly Plan : Pay GHc 1,750 every month
Quarterly Plan : (5% Discount)

           First Quarter – GHc 7,000

           Second Quarter – GHc 7,000

           Third Quarter – GHc 5,950

Upfront Payment: Make an upfront payment of Ghc18,900 and enjoy a 10% discount

  PROSPECTIVE START DATE :  January 2025